Economic Impact Of The Fossil Fuel Industry - 1497 Words

4.3 ECONOMIC EFFECIENCY It is very difficult to replace the heavy capital invested in the fossil fuel industry . Thus nations are several years away from decarbonisation. NETs are flexible mitigation technologies allowing the use of existing energy infrastructure to meet increasing power demands minus the resulting carbon emissions. One of the promising features of NETs such as CCS is its ability to pull out the undesirable CO2 emissions, allowing the use of domestically available supplies of fossil fuels . This can lead to huge cost savings. NETs such as bio char, AR, wetland restoration, SCS and BECCS are estimated to be more cost effective than mitigation methods; some of them being available at costs below $100/tC02 . These NETs†¦show more content†¦Since 1890, industrialised countries have contributed 54.5% of the global GHG emissions due to which emission reduction targets in the UNFCCC and the Kyoto protocol were based on the principle of CBDR (common but differentiated responsibility) . Developed nations have been the major contributors of cumulative emissions, but the developing nations are most likely to suffer its effects in future; leading to a possible moral corruption in the form of delay in the research and deployment of NETs by the industrialised nations . 5.2 CLIMATE CHANGE AND EQUITY If CO2 removal is to become feasible climate policy, determining the differentiated climate responsibilities of states will be as important as determining its expense and negative impacts . Ethical questions about justice and consent with respect to control over C02 levels and other complex political issues will arise . Should contribution to historic cumulative emissions, financial capabilities and access to advanced technology be factors in determining differentiated responsibilities of nations towards NETs? Meeting the 1.5C or 2C target carries a threat of conflict regarding burden sharing . Hence clarity regarding the burden sharing, distribution and other administrative and implementation issues related to these technologies isShow MoreRelatedFossil Fuels And Renewable Energy Essay1121 Words   |  5 Pagesdebate are at fossil fuels and renewable energy. Energy efficiency is arguably the most dire concern facing the planet, because it significantly impacts all areas of everyday life. Common ground can be found in this controversy because both parties do agree that humans have a responsibility to future generations. That responsibility is to preserve the resources of the Earth, while offering this generation energy that is affordable and accessible. Many people contend that fossil fuels, while beingRead MoreRenewable Forms of Energy: Wind Energy Essay1320 Words   |  6 Pagespeople to harness energy from something natural to create electricity. Wind energy in addition to other sustainable forms of creating energy are going to start taking the place of fossil fuels as people realize the true benefits of using them. There are many benefits of using wind energy in comparison to using fossil fuels. The first is that once wind turbines are built, they don’t release greenhouse gasses into the atmosphere. Wind energy also doesn’t pollute the air or water with other pollutantsRead MoreHow Can The United States Lessen Its Dependence On Fossil Fuels?1302 Words   |  6 PagesUnited States lessen its dependence on fossil fuels? Joan Milton Western Governor’s University How can the United States lessen its dependence on fossil fuels? Introduction The U.S obtains more than 84% of its energy from fossil fuels including oil, coal and natural gas. This is because people rely on it to heat their homes, power industries, run vehicles, manufacturing, and provision of electricity. It is apparent that the country’s transportation industry highly depends on conventional petroleumRead MoreFossil Fuels : The World s Primary Energy Resources1736 Words   |  7 PagesAbstract Fossil Fuels such us oil, coal, and natural gas are currently the world’s primary energy resources because they originate from living things. Formed millions of years ago from the decomposition of organic materials such as plants and animal life, it is non-renewable resources that supplied U.S. and global economic development over the past century. In fact, Fossil fuel industries mine or drill for this energy resources, burn them to provide electricity. Natural gas and oil are used whenRead MoreGlobal Warming And The Climate Change1740 Words   |  7 Pagesencountering. Hundreds of cities are threatened by rising sea-levels, wildlife are in danger due to disruption of ecosystems, more extreme heat waves are recorded, all of these are essentially catalyzed by climate change. Klein blamed on capitalism, an economic model used by many developed countries such as the United States and the United Kingdom, to be the major contributor of climate change. As money and power has been c oncentrating to the world’s tiny portion of population, the capitalist system createsRead MoreAlternative Energy Sources Of Fossil Fuels1701 Words   |  7 Pages the world has run on fossil fuels. Fossil fuels are critical to global energy infrastructure due to their inherent advantages and generate significant economic value as a result. However, the negative economic and environmental implications of fossil fuels demands a permanent transition towards alternative energy. The world will continue to investigate alternative energy sources and must commit to them to avoid long-term environmental degradation. Ultimately, fossil fuels are on the way out, butRead MoreFossil Fuels And Its Effects On The Environment1175 Words   |  5 PagesFossil fuels, including coal, oil and natural gas, are currently the world s primary energy source. Fossil fuels have powered economic growth worldwide since the industrial revolution, but they are nonrenewable resources and can severely damag e the environment. According to the Environmental Protection Agency, the burning of fossil fuels was responsible for 79 percent of U.S. greenhouse gas emissions in 2010. Although efficiency can help reduce emissions produced by the burning of fossil fuels,Read MoreGlobal Warming Is A Serious Problem1177 Words   |  5 Pagesglobal warming has become a serious problem in Australia. Global warming is a naturalized phenomenon. In general, global warming always caused by the emission of carbon dioxide. Then the Earth’s surface and ocean temperature get warmer. People burn fossil fuels such as oil and coal could create greenhouse gases to the atmospheric layer. (Oxford, 2016) Both the releasing in automobile exhaust and decreasing in the forested area also can make the global warming. Hence, global warming would make ice meltingRead MoreRenewable Is Sustainable For Renewable Energy1105 Words   |  5 PagesThe reason behind adopting renewable energy is because the system that is in place today is unsustainable. It is unsustainable for many reasons. Fossil fuels, which include coal, oil, and natural gas, are the main source of energy in today s world, but bring a wide variety of adverse effects (Cooper, Renewable Energy). Burning these fossil fuels releases harmful pollutants into the environment, with the main one being carbon dioxide. The release of carbon dioxide is the primary cause of globalRead MoreImpact Of Climate Change Policy On Employment Essay1313 Words   |  6 PagesImpacts of climate change policy on employment Temperatures are reaching a new high, snow and rainfall patterns are shifting, and more extreme climate events, such as drought, flooding, are taking place. It is not a forecast anymore; greenhouse gases are intensifying the global warming. In 2013, 81.2% of the energy consumption in the world are produced by fossil fuel (International Energy Agency). Could you imagine how much greenhouse gases are produced? Ever since 1980s, scientist has found that

Money Makes the World Go Round Essay Free Essays

Money Makes the World Go Round Essay Student Submitted Essay – Want our site version, give us a call today! In year 1960, there was a musical play happened named as â€Å"Cabaret† where this quotation â€Å"Money makes the world go round† introduced first. In that play, there was a song sung by female lead actress where she expresses her love and the male actor reply with this quotation. This line implies that money makes the world turn and society highly dependent on the money. We will write a custom essay sample on Money Makes the World Go Round Essay or any similar topic only for you Order Now â€Å"Success† is generally interpreted as meaning material achievement; the more the cash the more effective one is. This incorporates the measure of cash one procures, the sort of auto he drives or the span of his home. The basic meaning of the above quotation is that without money world would stop and it is true to some extent as without money people cannot afford shelter, nor food. Let’s explore further, does the money makes the world go round? If you have money, various options or doors gets opened for a person. The importance of money becomes even more important when you have zero or no money. For example, someone poor will do anything for money so that they can at least fulfill their basic needs. Money empowers us to bear the cost of a superior personal satisfaction; more cash implies greater and better cars and luxurious houses, better quality items, better amusement and so on. Another favorable position is less worry for paying bills and other family costs. Money may likewise enable a man to pursue their fantasies, for instance a man who needs to accomplish advanced education will be unable to do it without money. The above quotation was explained in various places such as in one of the Charles Dickens novel â€Å"A Christmas Carol† where it explained how love was pushed aside because of the money. In that novel one young man loves the girl and promised that he will be with her always but girl chooses the crooked businessman over that boys love because of money. The businessman has lot of money through which that girl can buy all the luxuries of the life. Be that as it may, as of late everybody has moved toward becoming utilization arranged. We need to purchase anything that is new and available and gets our advantage and we are falling prey to the alluring bundling and advertisements of an item. In this manner we purchase things that we have little requirement for which thus profits. Another example for this quotation is from book â€Å"the Great Gatsby† which was written by F.Scott Fitzgerald. In that book author mentioned what was the impact of money on Gatsby as he loves one girl a lot but unable to speak as she was very rich and wealthy. This states that money includes in each aspect of the live and it reflects in the person mannerism and voice. There are various instances where wealthy people think that because of money they can treat others as slaves and can do anything with them. Thus we can conclude that due to money person gets power to handle everything and others live. Another phase of money is that it can be a motivator which influences the activity of human from politics to geological exploration. The greed of the money makes the person evil, money is not evil. From various arguments I think that it’s not money that makes the world go round it’s us who created the money as monster and permitted it so that it can control and take over the lives of the person. Despite the fact that money has few significance in the lives as each part of the lives spins around the money, yet in the event that we attempted to be content with some we may not face those type of reliance. The assortment of the items that are confronted makes it exceptionally troublesome for us to get content with what they have. We people made money above our happiness and lives. Due to this money never completing pursuit made society very selfish. People used to forget that with money there are things which we cannot buy such as emotions, happiness, togetherness, sharing and many more. One of the Chinese proverbs explains it fantastically saying that money can buy a house but cannot make it a home. Money cannot buy good life, respect, and health, sleep and time knowledge. It can buy only the materialistic things but not the emotions or feelings. A person has lot of money in his/her bank amount but still be poor as he/she is not satisfied or not content in their lives. This notion can be supported by a small and sweet story in â€Å"A Christmas memory† by author Truman Capote. The story is based on a child who didn’t get anything on Christmas apart from kite and some worn outs and handed down but still that child is satisfied and enjoy the day with the kite. In the same book there was another example where a family was given lots of money to buy a new Christmas tree but they refused it as they attached with their old Christmas tree and have to celebrate the festival with that only. The above two examples reflects that the satisfaction and contentment are important and above money. People used to think that to become success we should have money whereas success is based on 8 factors: community, financial, spiritual, career, family, personal needs and health. Thus to become successful you have to get all the above 8 factors and not just financial stability. There are many cases where a wealthy person is not able to get good health and died and all his wealth are not sufficient to make him live. Thus, it can straightaway say that all the wealth is not sufficient to save the live and it will be left behind after the person. The only thing which will be remembered are the good deeds, good behavior and the words a person speaks. If you need us to modify or need references for this Essay, please reach out to us today. How to cite Money Makes the World Go Round Essay, Essay examples Money Makes the World Go Round Essay Free Essays Money Makes the World Go Round Essay Student Submitted Essay – Want our site version, give us a call today! In year 1960, there was a musical play happened named as â€Å"Cabaret† where this quotation â€Å"Money makes the world go round† introduced first. In that play, there was a song sung by female lead actress where she expresses her love and the male actor reply with this quotation. This line implies that money makes the world turn and society highly dependent on the money. We will write a custom essay sample on Money Makes the World Go Round Essay or any similar topic only for you Order Now â€Å"Success† is generally interpreted as meaning material achievement; the more the cash the more effective one is. This incorporates the measure of cash one procures, the sort of auto he drives or the span of his home. The basic meaning of the above quotation is that without money world would stop and it is true to some extent as without money people cannot afford shelter, nor food. Let’s explore further, does the money makes the world go round? If you have money, various options or doors gets opened for a person. The importance of money becomes even more important when you have zero or no money. For example, someone poor will do anything for money so that they can at least fulfill their basic needs. Money empowers us to bear the cost of a superior personal satisfaction; more cash implies greater and better cars and luxurious houses, better quality items, better amusement and so on. Another favorable position is less worry for paying bills and other family costs. Money may likewise enable a man to pursue their fantasies, for instance a man who needs to accomplish advanced education will be unable to do it without money. The above quotation was explained in various places such as in one of the Charles Dickens novel â€Å"A Christmas Carol† where it explained how love was pushed aside because of the money. In that novel one young man loves the girl and promised that he will be with her always but girl chooses the crooked businessman over that boys love because of money. The businessman has lot of money through which that girl can buy all the luxuries of the life. Be that as it may, as of late everybody has moved toward becoming utilization arranged. We need to purchase anything that is new and available and gets our advantage and we are falling prey to the alluring bundling and advertisements of an item. In this manner we purchase things that we have little requirement for which thus profits. Another example for this quotation is from book â€Å"the Great Gatsby† which was written by F.Scott Fitzgerald. In that book author mentioned what was the impact of money on Gatsby as he loves one girl a lot but unable to speak as she was very rich and wealthy. This states that money includes in each aspect of the live and it reflects in the person mannerism and voice. There are various instances where wealthy people think that because of money they can treat others as slaves and can do anything with them. Thus we can conclude that due to money person gets power to handle everything and others live. Another phase of money is that it can be a motivator which influences the activity of human from politics to geological exploration. The greed of the money makes the person evil, money is not evil. From various arguments I think that it’s not money that makes the world go round it’s us who created the money as monster and permitted it so that it can control and take over the lives of the person. Despite the fact that money has few significance in the lives as each part of the lives spins around the money, yet in the event that we attempted to be content with some we may not face those type of reliance. The assortment of the items that are confronted makes it exceptionally troublesome for us to get content with what they have. We people made money above our happiness and lives. Due to this money never completing pursuit made society very selfish. People used to forget that with money there are things which we cannot buy such as emotions, happiness, togetherness, sharing and many more. One of the Chinese proverbs explains it fantastically saying that money can buy a house but cannot make it a home. Money cannot buy good life, respect, and health, sleep and time knowledge. It can buy only the materialistic things but not the emotions or feelings. A person has lot of money in his/her bank amount but still be poor as he/she is not satisfied or not content in their lives. This notion can be supported by a small and sweet story in â€Å"A Christmas memory† by author Truman Capote. The story is based on a child who didn’t get anything on Christmas apart from kite and some worn outs and handed down but still that child is satisfied and enjoy the day with the kite. In the same book there was another example where a family was given lots of money to buy a new Christmas tree but they refused it as they attached with their old Christmas tree and have to celebrate the festival with that only. The above two examples reflects that the satisfaction and contentment are important and above money. People used to think that to become success we should have money whereas success is based on 8 factors: community, financial, spiritual, career, family, personal needs and health. Thus to become successful you have to get all the above 8 factors and not just financial stability. There are many cases where a wealthy person is not able to get good health and died and all his wealth are not sufficient to make him live. Thus, it can straightaway say that all the wealth is not sufficient to save the live and it will be left behind after the person. The only thing which will be remembered are the good deeds, good behavior and the words a person speaks. If you need us to modify or need references for this Essay, please reach out to us today. How to cite Money Makes the World Go Round Essay, Essay examples

Nestle And The Infant Formula Controversy †Myassignmenthelp.Com

Question: Discuss About The Nestle And The Infant Formula Controversy? Answer: Introduction The report presents a brief overview of the strategic management. It explains the key issues and obstacles of Starbucks Corporation. It explains that how the company is making effective strategies to gain the competitive advantage in the market. The strategic approaches play a significant role in the company. It describes the relationship between company strategy and its goals and expectations. Starbucks is an American coffee industry which offers coffee to its customers. It explains the position and image of the company over the next 5 years. Major issues in star bucks corporation The Star buck is an American coffee company which was founded in 1971 in Seattle Washington. It is the coffee industry and it serves hot coffee, whole bean coffee, and cold coffee in 23,768 locations across the world. But now a days the company is facing various key challenges. They are discussed below (Bateman Snell, 2013). The company does not maintain the good relationship and communication with baristas and customers. Thus, the customers do not want to go at stores and they do not feel comfortable at the shops. It losses the coffee aroma and warm feeling in the stores. The competition exists among McDonalds, caribou coffee and Dunkin Donuts so it faces many difficulties. Thus, the competition is increasing day by day. The management and operation of the company are very poor. Discipline and mismanagement are other key issues exist in the organization (Holsapple, 2013). The corporation does not maintain the control over the stores. It losses the core values day by day. It does not appoint the trained person to serve coffee and drinks. The company appoints only inexperienced baristas. Therefore, it faces many difficulties due to inexperienced employees. The company does not focus on the core values and competencies. Thus, the organization losses it cores values and significance. The organization is also facing the economic challenges of the recession, globalization, global imbalances, and environmental issues. The sustainability is another issue in the company and it does not follow the proper rules, regulations, and compliance of the corporation. Now it can be said that various key issues exist in the management (Chua Banerjee, 2013). Therefore, the company needs to improve and overcome on these key issues and problems. It should also improve the economic and social conditions of coffee farmers. It should minimize the various environmental impacts and it should provide the excellent working environment to its employees (Einwiller Johar, 2013). Corporate level strategy between periods of 2008-2014 area The Star buck is using the corporate level approach in the organization to gain the success and growth of the company. In this strategy, it is focusing on the products and services of the organization. It is maintaining the excellent quality and quantity of the products. It is providing the unique point of products and service experience to its customers. It evaluates and analyzes the various key obstacles and problems of the company which exists in the environment (Battistella, Biotto De Toni, 2012). Low calories food and hot coffee and cold coffee are part of the organization to attract the customers at the stores. Through corporate level, strategies, the company is utilizing the resources effectively and efficiently. It is enhancing and increasing the customer experience and its core values. It is expanding its business activities and operations domestically as well as internationally (Schultz, 2012). It provides training to employees to serve the various services for the custome rs. It is controlling on the average store opening costs through its corporate-level strategy. It is building a good relationship with exporters and growers and checking the conditions of crop yields and agriculture. It is trying to maintain sustainability in the environment with the help of corporate level approach. It is promoting and enhancing the coffee cultivation methods and approaches to protect biodiversity (Sethi, 2012). Through corporate level strategy, the company is maintaining the healthy working environment. It is also making effective strategies to overcome on its various competitors. It uses the biggest social media networks through its effective corporate level strategy. Starbucks is one of the recognized brands across the world. The company is implementing growth expansion strategy in order to achieve the organizational goals and objectives. Through corporate level strategy, the company is generating more revenue and profit (Hill, Jones Schilling, 2014). Merger and acquisition strategies Starbucks uses the merger and acquisition strategy to create and maintain the diversification in the market. This strategy helps to reduce the costs and expenses and it increases its revenue and profits. Through merger and acquisition strategy, the company is taking the competitive advantages. This strategy gives opportunities to the organization to reach into the markets. The company is improving its financial position in the market. In this strategy, the organization integrates its business operations and activities with other company, therefore, it gains various competitive and market benefits across the world. Through merger and acquisition, the company shareholders increase their net worth and value. It is time-consuming strategy and it reduces the various legal issues. Thus, the Starbucks is using the merger and acquisition strategy. Business level strategies between periods of 2008-2024 The company is using the effective business-level strategies to gain sustainability and long-term objectives of the organization. The business level strategy includes the cost leadership, focus, and differentiation. This strategy focuses on the quality services and atmosphere of the stores. It plays a significant role in the Starbucks Corporation. It also focuses on the various coffee products to attract the customers in the market. The company is also focusing on the innovation to attract the more customers in the market. It is continuously producing innovative products to satisfy the customers (Oluikpe, 2012). Strong leadership in Star bucks corporation Leadership plays a significant role in every organization to focus on the activities of the employees. It is one of the success factors of the Starbucks corporation. The company appoints right and competent employees for doing the work. The leaders of the company evaluate and analyze the performance and activities of the employees. They promote and motivate the workers to do work effectively and efficiently. They maintain proper communication with their workers and provide a good working environment to the employees. Leaders listen to the queries of the employees and resolve them effectively. In this way, the company is using effective leadership strategy in the organization (Hill, Jones Schilling, 2014). Fit between Starbucks strategy and its goals and objectives There is a close relationship between the company strategy and its goals and objectives. The company strategy influences the goals and objectives of the company. If the company makes effective strategies then it can easily achieve goals and objectives of the company. The Starbucks is using the various strategies in order to meet the organizational goals and objectives. The company uses the differentiation generic approach to determine and evaluate the growth and success of the company (Kapferer, 2012). The main objective of this strategy is to make the effective company which would be different from the other competitors. Another side, the company is using the responsible and sustainable policies and procedures to differentiate its products from other competitors. It focuses on the innovation to attract the more customers in the market. The organization is using the effective product mix and supply chain strategy in order to meet the goals and expectations of the company. Starbucks a lso uses the intensive strategies in the market. In this strategy, the organization tries to achieve the maximum level of revenue in the existing market. The intensive growth strategy depends upon the market penetration, market development, and product development. The company is using the various market and product development strategies to overcome on the competitors (Oluikpe, 2012). The company also uses the various marketing strategies like SWOT analysis and marketing mix strategies to expand its business globally. In this way, it maintains flexibility in the market. The organization is using the product line and rapid growth strategy in order to meet long-term goals and objectives of the company. It uses the various distribution and advertisement strategies to promote and build the image of the company. It uses the various prices strategies to control and maintain the prices of the products. It also focuses on the market segmentation, positioning, and target market to evaluate the needs and desires of the customers (Peppers Rogers, 2016). In this way, the company is trying to make unique and excellent position in beverages and coffee industry. Now a days the company is facing various challenges in the generic strategy. Thus, the company should improve its competitive and generic strategy in order to meet its effective objectives and expectations. It should also focus on the strategies and plans of the competitors to gain various competitive advantages and benefits (Khatri, Sirota Butte, 2012). Strategic Options three years and beyond from 2014 plus After various researches, it has been found that the company is expanding its business day by day. The company wants to achieve its long-term goals and objectives. It wants to open approximately 12,000 new stores across the world. It is improving its products and services to overcome on its competitors. It is trying to offer more food products and beverages to the customers. The company wants to increase its revenue by 10% in the next 5 years plan. It is continuously improving its financial and economic performance. The company is making the new leadership and marketing strategies to gain the sustainability in the market. It is making new intensive and growth strategies to make the good position in the market. The further plan is to open standalone princi stores in Seattle New York in 2018. The company will serve an innovative pipeline which elevates and promote the brand name across the world. It is expanding its food menu in the world (Wang, 2012). In the next five years, Starbucks expects its effective channel development segment that includes its consumer packaged goods, ready to drink segments, branded solutions which will help to increase the revenue and profit of the organization. The company wants to increase in its food products to gain the various growth opportunities in the business. The growth strategies should focus on the additional penetration and untapped rural market across the world. Further, it will build and maintain the loyalty, trust, and faith in the organization. The company is also trying to provide the home delivery services to its customers. It will help to build and maintain the good relationship with the customers in the market. It wants to provide a good working environment to the employees for providing services to its employees. In this way, the company will attain the long-term mission and vision of the company. The main objective of the company is to become the primary retailer in the coffee indu stry across the world. There are various factors also exist in the market which influences the business activities and operations of the company. Therefore, various analyses are done by the organization to check and evaluate the external factors of the company. In this way, the company controls on the various barriers of the market (Tu, Wang Chang, 2012). Recommendation There are various key issues exist in the Starbucks company. Therefore, various recommendations have been given to the company to improve key management issues. The Star bucks corporation should identify the needs, desires, and requirements of the customers to provide fast services to its customers. The company needs to make changes in current e-commerce strategies to attract the more customers across the world. It should build and develop the effective communication system to motivate and improve the performance of the employees. The organization should introduce some online coffee tour package to provide hotel accommodation and cheap and reasonable travel tours. It is one of the successful companies across the world to provide satisfaction to its customers. Thus, it should build comprehensive and effective strategies to increase the revenue and profit of the corporation. The company should adopt the two policies of product market diversification and product development to gain the competitive advantages. The organization must locate their business operations in the high traffic areas. Conclusion The report is based on the strategic management of the Starbucks Company. It is the biggest coffee industry across the world. Now it is concluded that the company is using the effective strategies and approaches to identify and evaluate business activities of the competitors. The strategies and approaches play a significant role to attain the goals and objectives of the company. Through the excellent strategies and plans, the company will build and develop the corporate image in the world. These strategies will also help to provide satisfaction to the customers. References Bateman, T. S., Snell, S. (2013).Management: Leading collaborating in a competitive world. McGraw-Hill Irwin. Battistella, C., Biotto, G., De Toni, A. F. (2012). From design driven innovation to meaning strategy.Management Decision,50(4), 718-743. Chua, A. Y., Banerjee, S. (2013). Customer knowledge management via social media: the case of Starbucks.Journal of Knowledge Management,17(2), 237-249. Einwiller, S. A., Johar, G. V. (2013). Countering accusations with inoculation: The moderating role of consumer-company identification.Public Relations Review,39(3), 198-206. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Holsapple, C. (Ed.). (2013).Handbook on knowledge management 1: Knowledge matters(Vol. 1). Springer Science Business Media. Kapferer, J. N. (2012).The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Khatri, P., Sirota, M., Butte, A. J. (2012). Ten years of pathway analysis: current approaches and outstanding challenges.PLoS computational biology,8(2), e1002375. Oluikpe, P. (2012). Developing a corporate knowledge management strategy.Journal of Knowledge Management,16(6), 862-878. Peppers, D., Rogers, M. (2016).Managing Customer Experience and Relationships: A Strategic Framework. John Wiley Sons. Schultz, H. (2012).Pour your heart into it: How Starbucks built a company one cup at a time. Hachette UK. Sethi, S. P. (2012).Multinational corporations and the impact of public advocacy on corporate strategy: Nestle and the infant formula controversy(Vol. 6). Springer Science Business Media. Tu, Y. T., Wang, C. M., Chang, H. C. (2012). Corporate brand image and customer satisfaction on loyalty: An empirical study of Starbucks coffee in Taiwan.Journal of Social and Development Sciences,3(1), 24-32. Wang, R. (2012). Investigations of important and effective effects of green practices in restaurants.Procedia-Social and Behavioral Sciences,40, 94-98.